Thought Leadership Writing
Political change. Economic change. Environmental change. This is the era in which we’re living. So, what better time to help shape the conversation by becoming thought-leaders? “Thought Leadership Writing” provides the structure—and the actual words—to lead.
Do you edit your own work? Revise the writing of others? Advance your editing skills with this hands-on course. Learn to transform text—simply, methodically, and with the objectivity of a pro.
Writing for NGOs
The NGO and non-profit sectors are as competitive as any other. Practically every organization seeks greater visibility, an influx of funding, and more volunteers—or all of the above. “Writing for NGOs” analyzes those needs, and gives step-by-step approaches to tackling them in writing.
Writing that Sells
You know exactly what you’re selling: the ideas, the products, the organization’s services. Now capture that knowledge in text on the page. Transform clear business thinking into clear business writing—with the results-oriented workshop, “Writing that Sells.”
Organizations often bombard people with content. So, how can you get audiences to engage with your messages, your content? Learn fiction and journalism techniques—to craft far more compelling, readable stories.
The Executive Voice
In most teams, it is the organization’s executives who create key messages. But it is managers and employees who must build on those messages. Can you crystallize the executive voice in writing? In press releases and reports? Emails and presentations? Capture key messages from the top down—with “The Executive Voice.”
Write short. Keep it simple. These standard directions make Web-writing sound easy. But how do we write short and still capture meaning? Use writing techniques that best fit the Web? And persuade audiences to embrace our vision? “Writing for the Web” gives you hands-on instruction.
In 2023, writing for media is essential to every organization. Increase your access to media platforms—by refining your skills as a journalist and storyteller on behalf of your brand.