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The Executive Voice - Institute For Business Writing Europe
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The Executive Voice

Capturing key messages from the top down

Overview

Who Attends “The Executive Voice”

Executives, managers, and employees all seek experience with shaping messages into persuasive text.

What You Will Learn

  • To articulate an organization’s vision and mission
  • To identify the current key messages
  • To align messaging in emails and briefings
  • To build key messages into newsletters and articles
  • To create quotable press releases and social-media posts
  • To reflect the executive voice in polished presentations
  • To structure strategically sound reports

“The Executive Voice”—The Process

When it comes to written communication, what do executives want to see on the page and onscreen? What information do managers and employees need in order to write? These are the starting points for “The Executive Voice”. Using relevant business cases, you’ll practice information-capture and write at least one complete piece. Then you’ll receive live, expert feedback on your writing.

What to Expect

The workshop is in English and is taught by a professional with more than twenty years of experience. The training consists of 2 sessions of 4 hours each. You will leave with a list of your strengths as a writer; one complete piece of writing; and a training certificate. The cost for the workshop is €800 (excl. VAT). Group and NGO rates are available.

Contact us about this course