On-demand

  • Thought Leadership Writing

    Political change. Economic change. Environmental change. This is the era in which we’re living. So, what better time to help shape the conversation by becoming thought-leaders? “Thought Leadership Writing” provides the structure—and the actual words—to lead.

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    Also available: In-company, On-demand, Online

  • The Executive Voice

    In most teams, it is the organization’s executives who create key messages. But it is managers and employees who must build on those messages. Can you crystallize the executive voice in writing? In press releases and reports? Emails and presentations? Capture key messages from the top down—with “The Executive Voice.”

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    Also available: In-company, On-demand, Online

  • Copy Platforms: The Workshop

    Every organization needs clear messages. Concise goals. Consistent language. You may be able to achieve this in your writing—but can the rest of the team? Colleagues in other departments? What about the external partners who communicate on behalf of the organization? This workshop shows you how.

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    Also available: In-company, On-demand, Online

  • Business Editing

    Do you edit your own work? Revise the writing of others? Advance your editing skills with this hands-on course. Learn to transform text—simply, methodically, and with the objectivity of a pro.

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    Also available: In-company, On-demand, Online

  • Web Writing

    Write short. Keep it simple. These standard directions make Web-writing sound easy. But how do we write short and still capture meaning? Use writing techniques that best fit the Web?
And persuade audiences to embrace our vision? “Writing for the Web” gives you hands-on instruction.

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    Also available: In-company, On-demand, Online

  • Brand Journalism

    Writing for media is essential to every organization. Increase your access to media platforms—by refining your skills as a journalist and storyteller on behalf of your brand.

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    Also available: In-company, On-demand, Online

  • Content Strategies that Work

    How do you get the overview of your content? How do you make it work across audiences? Across platforms? Across formats? This is the definitive content workshop: no one leaves without agreeing on strategy. And the group will have concrete examples of how to implement that strategy, putting ideas into practice.

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    Also available: In-company, On-demand, Online

  • Corporate Storytelling

    Organizations often bombard people with content. So, how can you get audiences to engage with your messages, your content? Learn fiction and journalism techniques—to craft far more compelling, readable stories.

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    Also available: In-company, On-demand, Online

  • Writing for NGOs

    The NGO and non-profit sectors are as competitive as any other. Practically every organization seeks greater visibility, an influx of funding, and more volunteers—or all of the above. “Writing for NGOs” analyzes those needs, and gives step-by-step approaches to tackling them in writing.

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    Also available: In-company, On-demand, Online

  • Writing that Sells

    You know exactly what you’re selling: the ideas, the products, the organization’s services. Now capture that knowledge in text on the page. Transform clear business thinking into clear business writing—with the results-oriented workshop, “Writing that Sells.”

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    Also available: In-company, On-demand, Online

  • Speeches & Presentations

    Great speeches and presentations help companies win clients and customers. Learn speechwriting that can catalyze your organization’s audiences.

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    Also available: In-company, On-demand, Online