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Brand Journalism - Institute For Business Writing Europe
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Brand Journalism

Engaging with the broadest possible audience

Overview

Who Attends “Brand Journalism”?

Anyone who writes or edits for an organization can benefit from this workshop. This includes people in business & government, education, the culture sector & NGOs.

What You Will Learn

  • To make content more appealing to broader audiences
  • To structure any article—from listicle to LinkedIn piece
  • To match your writing style to that of any media outlet
  • To define the best brand journalism in your sector
  • When to keep revising—and when to call it “done”
  • How to establish the scope of each piece

“Brand Journalism”—The Process

In this hands-on course, you’ll practice writing in different formats, from the blog post to the press release. Throughout the course, you’ll receive expert feedback on your writing, as it develops. Together, we will create a model for what even more convincing brand journalism sounds like—for your organization.

  • Contact us for dates

  • Course: 3 sessions of 4 hours each

  • Register for this course
    Fee: €1,100 (excl. VAT)
    Ask about group and NGO rates

  • International English

  • This course is also available for:

  • Have questions about this course? Call us +31 (0) 62 502 0817 or send us an email.

What to Expect

The workshop is in English and is taught by a professional with more than twenty years of experience as a writer, editor, and trainer. This online training consists of 3 sessions, 4 hours each. You will leave with an understanding of your strengths as a brand journalist; one sample piece of writing; and a training certificate. The cost for the workshop is €1,100 (excl. VAT). Group and NGO rates are available.

Contact us about this course