Brand Journalism

Engaging with the broadest possible audience


Who Attends “Brand Journalism”?

Anyone who writes or edits for an organization can benefit from this workshop. This includes people in business & government, education, the culture sector & NGOs.

What You Will Learn

  • To make content more appealing to broader audiences
  • To structure any article—from listicle to LinkedIn piece
  • To match your writing style to that of any media outlet
  • To define the best brand journalism in your sector
  • When to keep revising—and when to call it “done”
  • How to establish the scope of each piece

“Brand Journalism”—The Process

In this hands-on course, you’ll practice writing in different formats, from the blog post to the press release. Throughout the course, you’ll receive expert feedback on your writing, as it develops. Together, we will create a model for what even more convincing brand journalism sounds like—for your organization.

  • Contact us for dates

  • Course: 3 sessions of 4 hours each

  • Register for this course
    Fee: €1,100 (excl. VAT)
    Ask about group and NGO rates

  • International English

  • This course is also available for:

  • Have questions about this course? Call us +31 (0) 62 502 0817 or send us an email.

What to Expect

The workshop is in English and is taught by a professional with more than twenty years of experience as a writer, editor, and trainer. This online training consists of 4 sessions, 3 hours each. You will leave with an understanding of your strengths as a brand journalist; one sample piece of writing; and a training certificate. The cost for the workshop is €1,100 (excl. VAT). Group and NGO rates are available.

Contact us about this course