Political change. Economic change. Environmental change. This is the era in which we’re living. So, what better time to help shape the conversation by becoming thought-leaders? “Thought Leadership Writing” provides the structure—and the actual words—to lead.
You know exactly what you’re selling: the ideas, the products, the organization’s services. Now capture that knowledge in text on the page. Transform clear business thinking into clear business writing—with the results-oriented workshop, “Writing that Sells.”
In most teams, it is the organization’s executives who create key messages. But it is managers and employees who must build on those messages. Can you crystallize the executive voice in writing? In press releases and reports? Emails and presentations? Capture key messages from the top down—with “The Executive Voice.”
The NGO and non-profit sectors are as competitive as any other. Practically every organization seeks greater visibility, an influx of funding, and more volunteers—or all of the above. “Writing for NGOs” analyzes those needs, and gives step-by-step approaches to tackling them in writing.
Write short. Keep it simple. These standard directions make Web-writing sound easy. But how do we write short and still capture meaning? Use writing techniques that best fit the Web? And persuade audiences to embrace our vision? “Writing for the Web” gives you hands-on instruction.
How do you get the overview of your content? How do you make it work across audiences? Across platforms? Across formats? This is the definitive content workshop: no one leaves without agreeing on strategy. And the group will have concrete examples of how to implement that strategy, putting ideas into practice.
Every organization needs clear messages. Concise goals. Consistent language. You may be able to achieve this in your writing—but can the rest of the team? Colleagues in other departments? What about the external partners who communicate on behalf of the organization? “The Unified Copy Platform”—for teams only—shows you how.
Also available: In-company