In-company

  • Online

    Corporate Storytelling

    Organizations often bombard people with content. So, how can you get audiences to engage with your messages, your content? Learn fiction and journalism techniques—to craft far more compelling, readable stories.

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    Also available: In-company, On-demand, On-line

  • Online

    Business Editing

    Do you edit your own work? Revise the writing of others? Advance your editing skills with this hands-on course. Learn to transform text—simply, methodically, and with the objectivity of a pro.

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    Also available: In-company, On-demand, On-line

  • Online

    Writing for NGOs

    The NGO and non-profit sectors are as competitive as any other. Practically every organization seeks greater visibility, an influx of funding, and more volunteers—or all of the above. “Writing for NGOs” analyzes those needs, and gives step-by-step approaches to tackling them in writing.

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    Also available: In-company, On-demand, On-line

  • Online

    Web Writing

    Write short. Keep it simple. These standard directions make Web-writing sound easy. But how do we write short and still capture meaning? Use writing techniques that best fit the Web?
And persuade audiences to embrace our vision? “Writing for the Web” gives you hands-on instruction.

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    Also available: In-company, On-demand, On-line

  • Online

    Content Strategies that Work

    How do you get the overview of your content? How do you make it work across audiences? Across platforms? Across formats? This is the definitive content workshop: no one leaves without agreeing on strategy. And the group will have concrete examples of how to implement that strategy, putting ideas into practice.

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    Also available: In-company

  • Online

    Email Writing

    Whether you’re in business, government, or with an NGO, email is most likely your main form of communication. But are your mails working as hard as they can? Do you—and your colleagues—have a clear strategy? Are your emails in line with the organization’s approach? “Email Writing” gives you the tools to revitalize your communication.

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    Also available: In-company, On-demand, On-line

  • Online

    The Executive Voice

    In most teams, it is the organization’s executives who create key messages. But it is managers and employees who must build on those messages. Can you crystallize the executive voice in writing? In press releases and reports? Emails and presentations? Capture key messages from the top down—with “The Executive Voice.”

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    Also available: In-company, On-demand, On-line

  • Online

    Thought Leadership Writing

    Political change. Economic change. Environmental change. This is the era in which we’re living. So, what better time to help shape the conversation by becoming thought-leaders? “Thought Leadership” provides a clear structure—and the actual words—for becoming the person whom others look to for direction.

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    Also available: In-company, On-demand, On-line

  • Online

    The Unified Copy Platform

    Every organization needs clear messages. Concise goals. Consistent language. You may be able to achieve this in your writing—but can the rest of the team? Colleagues in other departments? What about the external partners who communicate on behalf of the organization? “The Unified Copy Platform”—for teams only—shows you how.

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    Also available: In-company

  • Online

    Customer Service Writing

    Organizations are facing a new reality: customer service represents the key opportunity to stand out. That means great customer-service writing is essential. So, can your customer-service department create a flawless customer journey—in writing? This course prepares people for constructive, culturally sensitive communication.

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    Also available: In-company, On-demand, On-line

  • Online

    Writing that Sells

    You know exactly what you’re selling: the ideas, the products, the organization’s services. Now capture that knowledge in text on the page. Transform clear business thinking into clear business writing—with the results-oriented workshop, “Writing that Sells.”

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    Also available: In-company, On-demand, On-line

  • Online

    Brand Journalism

    In 2021, writing for media is essential to every organization. Increase your access to media platforms—by refining your skills as a journalist and storyteller on behalf of your brand.

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    Also available: In-company, On-demand, On-line