Upcoming Courses
- Online
Business Editing
April 13th to April 16th, 2021
Do you edit your own work? Revise the writing of others? Advance your editing skills with this hands-on course. Learn to transform text—simply, methodically, and with the objectivity of a pro.
Also available: In-company, On-demand, On-line
- Online
Writing for NGOs
May 26th to May 27th, 2021
The NGO and non-profit sectors are as competitive as any other. Practically every organization seeks greater visibility, an influx of funding, and more volunteers—or all of the above. “Writing for NGOs” analyzes those needs, and gives step-by-step approaches to tackling them in writing.
Also available: In-company, On-demand, On-line
- Online
Web Writing
June 22nd to June 25th, 2021
Write short. Keep it simple. These standard directions make Web-writing sound easy. But how do we write short and still capture meaning? Use writing techniques that best fit the Web? And persuade audiences to embrace our vision? “Writing for the Web” gives you hands-on instruction.
Also available: In-company, On-demand, On-line
- New!Online
Thought Leadership Writing
September 21st to September 24th, 2021
Political change. Economic change. Environmental change. This is the era in which we’re living. So, what better time to help shape the conversation by becoming thought-leaders? “Thought Leadership” provides a clear structure—and the actual words—for becoming the person whom others look to for direction.
Also available: In-company, On-demand, On-line
- Online
Content Strategies that Work
Contact us to schedule this course
How do you get the overview of your content? How do you make it work across audiences? Across platforms? Across formats? This is the definitive content workshop: no one leaves without agreeing on strategy. And the group will have concrete examples of how to implement that strategy, putting ideas into practice.
Also available: In-company
- Online
Email Writing
Contact us to schedule this course
Whether you’re in business, government, or with an NGO, email is most likely your main form of communication. But are your mails working as hard as they can? Do you—and your colleagues—have a clear strategy? Are your emails in line with the organization’s approach? “Email Writing” gives you the tools to revitalize your communication.
Also available: In-company, On-demand, On-line
- Online
The Executive Voice
Contact us to schedule this course
In most teams, it is the organization’s executives who create key messages. But it is managers and employees who must build on those messages. Can you crystallize the executive voice in writing? In press releases and reports? Emails and presentations? Capture key messages from the top down—with “The Executive Voice.”
Also available: In-company, On-demand, On-line
- Online
The Unified Copy Platform
Contact us to schedule this course
Every organization needs clear messages. Concise goals. Consistent language. You may be able to achieve this in your writing—but can the rest of the team? Colleagues in other departments? What about the external partners who communicate on behalf of the organization? “The Unified Copy Platform”—for teams only—shows you how.
Also available: In-company
- Online
Customer Service Writing
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Organizations are facing a new reality: customer service represents the key opportunity to stand out. That means great customer-service writing is essential. So, can your customer-service department create a flawless customer journey—in writing? This course prepares people for constructive, culturally sensitive communication.
Also available: In-company, On-demand, On-line
- Online
Writing that Sells
Contact us to schedule this course
You know exactly what you’re selling: the ideas, the products, the organization’s services. Now capture that knowledge in text on the page. Transform clear business thinking into clear business writing—with the results-oriented workshop, “Writing that Sells.”
Also available: In-company, On-demand, On-line
- Online
Brand Journalism
Contact us to schedule this course
In 2021, writing for media is essential to every organization. Increase your access to media platforms—by refining your skills as a journalist and storyteller on behalf of your brand.
Also available: In-company, On-demand, On-line
- Online
Corporate Storytelling
Contact us to schedule this course
Organizations often bombard people with content. So, how can you get audiences to engage with your messages, your content? Learn fiction and journalism techniques—to craft far more compelling, readable stories.
Also available: In-company, On-demand, On-line
Ways to engage
On-line
Online courses take place in 3-hour morning sessions, on 4 consecutive days. This way, you have time to focus deeply on writing—and have energy left for the rest of the day.
In-company
Training whole teams, entire departments, or a cross-section of employees: this is the way to get everyone “pointed in the same direction”—and writing cohesively.
On-demand
Feel free to propose your preferred dates to take a course. We’ll let you know what’s possible—and quickly confirm.
Schedule a course
Tell us who plans to attend the training—you or a team member, a small or large group. Need help getting approvals? Ask us for references, testimonials, detailed agendas, and other info.