“I realised the distinction/convergence between my own executive voice and that of the client. I also found the format aspects very useful: as in, maybe the client thinks they need a blog but in fact a Q&A or other form of communication might be more suited to the content available. So, lesson learned: always ask… Read more

Fiona, Akzo Nobel

“I learned to rewrite messages for different audiences, using a different tone of voice and language style. The course gave me more confidence to critique my own writing and that of my colleagues. I will have more focus on what I am writing and I can refer to the course material when I need a… Read more

Senior Copywriter for Philips

“From this particular training, ‘The Executive Voice’, I learned about pared-down writing: how to capture the key message and keep things ‘top-line.’ The instructor gives people the knowledge needed to create a vision & mission statement, newsletter copy, create internal and external communications for the company’s CEO, etc. I enjoyed comments and instruction on my… Read more

Beltran, Philips

“I really enjoyed the course—both the content and the methodology. I got the tools to sharpen written and verbal communication; to be more direct, clear and concise. I now have a better understanding of the “right” executive voice.    I’d describe this course as on a par with today’s business needs—pragmatic and useful. The instructor understands… Read more


“During this course, tt became clear that there’s no one way of going forward with a text. I learned to respect my own, direct language. I gained more confidence.” – Anke

Senior Editor, ABN AMRO Bank

“At ‘The Executive Voice,’ I learned what to consider when writing messages from senior management. The subject matter was directly relevant to my work. The content of the workshop is excellent—it hits the nail right on the head. ‘The Executive Voice’ workshop will help me to write more effectively—identify the key messages, decide what to… Read more

Sophie, AkzoNobel

“I learned how to organize my thoughts and plan the writing with more structure.” – Sophie, AkzoNobel

Bipasha, Fair Food International

“The importance of form really sank in during this training. After the workshop, I went home and read the course material. There isn’t a single thing in there that I didn’t find useful.  I especially liked the safe environment, where there weren’t any ego hassles.” – Bipasha, Fair Food International

Business writer for Delta Lloyd Group

“Valuable content, internationally oriented. Many lessons learned about style in writing & how to aim at getting across a certain message that may be tricky. Examples by top CEOs. Most usable: the method of building word lists and the specifics of how to write better. Also: How to get around sticky situations, such as CEOs… Read more

Lily, Argodesign

“In terms of being a more effective communicator, I learned the importance of defining my own executive voice and how to clearly and consistently communicate to others through my writing, as well as in conversations and meetings at work.” “I learned about selecting the appropriate format for a piece of writing, choosing a model, analyzing,… Read more

Barbara, HE Space

“For me, the course was about sharpening tools, working with likeminded professionals, and really taking time to focus on text. Thanks again for the thoughtful teaching.” – Barbara, HE Space

Justine, Rotterdam School of Management, Erasmus University

“Thank you so much for another intense and absorbing session! I learned what storytelling involves, where it’s good to use it, where it shouldn’t be used, how to do it well, how to test its format and its authenticity.   What is most usable in my day-to-day work life? Knowing where I can encourage others… Read more

Teodora, Content Marketer

“I got much more insight into storytelling. The thing I’ll use the most is the storytelling tips – how to make your writing more interesting for different audiences.” – Teodora, Content Marketer

Tanya Pakhuta, LeasePlan

“The content of the workshop is clearly set, but it’s also focused on what the participants want to learn. This offers flexibility, and ensures you walk out with answers, rather than even more questions.   What did I find most useful about the course? It’s difficult to name one thing ? ALL of it was extremely useful:… Read more

Daria, Rainforest Alliance

“I learned the structure and characteristics of a compelling story—and how to apply them in my own writing. I also learned: – how to formulate questions to get interesting, relevant information in an interview; – better understanding of different forms, and different tones of voice; – how to formulating better titles; – ways to efficiently… Read more

Armina, Qualcomm

“The fact that we specifically worked on editing my own work was enormously helpful. The course helped me by providing an excellent framework for writing and editing in a business context. We worked together on defining concepts, audiences, text structures; we brainstormed titles and powerful calls to action; and we made text work better with… Read more

Elenna, Amsterdam University of Applied Sciences

“I learned how to approach business editing in a more structured, analytical way. I also became more conscious of my strengths as an editor and areas for improvement.  The hands-on practice and tailored instruction was so valuable. I now have new tools and ideas that are helping me improve my editing at the office. Lisa offers… Read more

Barbara, HE Space

“I think this course will support me in my job when I need to edit articles for our newsletters. It will also help me to be more critical when shortening a text. It gave me more confidence in my editing skills.   I really appreciated the comments from my fellow participants in the training; there… Read more

Alba, Editio

“I learnt more about presenting edits to an audience that may have different views about communication. Also, I became conscious of my own editing process and where there is room for improvement. I definitely have more tools to present my editing to my colleagues in a positive manner. I can use a more specialised vocabulary,… Read more

Laura, LeasePlan 

“I learned how to write good pitch emails—and how to think through the real question in my emails. I now write shorter, clearer mails, and sometimes even choose to write separate emails to the same person, to maintain the overview. I’m already seeing an increase in the number of email replies I get. This is… Read more