Armina, Qualcomm

The fact that we specifically worked on editing my own work was enormously helpful. The course helped me by providing an excellent framework for writing and editing in a business context. We worked together on defining concepts, audiences, text structures; we brainstormed titles and powerful calls to action; and we made text work better with the right edits. Another thing I particularly liked was reverse-engineering other people’s writing to get inspiration for my own. We had so much fun, as Lisa is an endless source of inspiration, humor and encouragement.

– Armina, Qualcomm