Turn clear thinking into
clear writing
- New!Online
Thought Leadership Writing
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Political change. Economic change. Environmental change.
This is the era in which we’re living. So, what better time to help shape the conversation by becoming thought-leaders? “Thought Leadership” provides a clear structure—and the actual words—for becoming the person whom others look to for direction.
Also available: In-company, On-demand, On-line
- Online
Writing that Sells
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You know exactly what you’re selling: the ideas, the products, the organization’s services. Now capture that knowledge in text on the page. Transform clear business thinking into clear business writing—with the results-oriented workshop, “Writing that Sells.”
Also available: In-company, On-demand, On-line
- Online
The Executive Voice
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In most teams, it is the organization’s executives who create key messages. But it is managers and employees who must build on those messages. Can you crystallize the executive voice in writing? In press releases and reports? Emails and presentations? Capture key messages from the top down—with “The Executive Voice.”
Also available: In-company, On-demand, On-line
- Online
Corporate Storytelling
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Organizations often bombard people with content. So, how can you get audiences to engage with your messages, your content? Learn fiction and journalism techniques—to craft far more compelling, readable stories.
Also available: In-company, On-demand, On-line
Why learn with the Institute for Business Writing?
Relevant
You’ll work with the writing that you bring to the course, the pieces you’re working on now. You’ll leave with revised text—ready to send out or to publish.
Hands-on
We’ll work on your writing together, from concept to completion. We’ll cover new techniques—and develop a new mindset.
On-demand
We schedule courses on-demand. Get in touch to discuss how we can best support you. Then we’ll schedule the right workshop, on the right dates.
Better writing for business, government & NGOs
Great communication meets the demands of your sector, your field, your audiences. These are some of the organizations we’ve worked with.
Reach broader audiences—with smarter communication.
Let’s discuss the learning experience that will advance your skills. Together, we’ll plan the right training, at the right time.