Turn clear thinking into
clear writing

  • Web Writing

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    Write short. Keep it simple. These standard directions make Web-writing sound easy. But how do we write short and still capture meaning? Use writing techniques that best fit the Web?
And persuade audiences to embrace our vision? “Writing for the Web” gives you hands-on instruction.

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    Also available: In-company, On-demand, Online

  • Brand Journalism

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    Writing for media is essential to every organization. Increase your access to media platforms—by refining your skills as a journalist and storyteller on behalf of your brand.

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    Also available: In-company, On-demand, Online

  • Content Strategies that Work

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    How do you get the overview of your content? How do you make it work across audiences? Across platforms? Across formats? This is the definitive content workshop: no one leaves without agreeing on strategy. And the group will have concrete examples of how to implement that strategy, putting ideas into practice.

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    Also available: In-company, On-demand, Online

  • Corporate Storytelling

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    Organizations often bombard people with content. So, how can you get audiences to engage with your messages, your content? Learn fiction and journalism techniques—to craft far more compelling, readable stories.

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    Also available: In-company, On-demand, Online

Why learn with the Institute for Business Writing?

Relevant

You’ll work with the writing that you bring to the course, the pieces you’re working on now. You’ll leave with revised text—ready to send out or to publish.

Hands-on

We’ll work on your writing together, from concept to completion. We’ll cover new techniques—and develop a new mindset.

On-demand

We schedule courses on-demand. Get in touch to discuss how we can best support you. Then we’ll schedule the right workshop, on the right dates.

Better writing for business, government & NGOs

Great communication meets the demands of your sector, your field, your audiences. These are some of the organizations we’ve worked with.

Journal writing

Reach broader audiences—with smarter communication.

Let’s discuss the learning experience that will advance your skills. Together, we’ll plan the right training, at the right time.

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