“I learned something very important: that brand journalism is not so much about ‘branding’ as such; it’s more about the values underlying the company and its brand.
These workshops always help me get my head around what writing is all about — and this class helped me take a big step back so I could see the big picture more clearly and get a fresh perspective on the bank.
I think what’s most useful is, as I said above, the perspective the class helped me get. I want to take this back to my writing/translating/editing at the bank. These workshops are golden!”
– Merilee, ABN AMRO