“[I learned] not to forget the value of our audience reading someone else’s thoughts and experience (not everything should sound like a press release) – and to ask our ‘experts’ to be brave and sometimes write [or let us, the Comms professionals, write on their behalf] what they THINK.
The course gave me a wider view of what’s possible with written communications and branding. It showed me how subtlety (ie an opinion piece) can get a message across.
The course brought more texture into my writing and my approach to writing about the organization – whether that’s through opinion pieces or just a ‘braver pen’ (and a braver voice) when writing standard texts. The course content was perfectly pitched and delivered, as always.”
– JW, Rotterdam School of Management, Erasmus University