“I learned the value of taking a step back from your own writing to try to see how others will receive it. The training reinforced for me the fact that what I write is only good if the reader understands it. I hope I can now judge my own writing more critically in terms of brand journalism; it’s important that everything I write clearly relates back to the brand I’m writing about. What I liked best about the workshop: working together on each individual’s own project. I found learning from each other to be very constructive.”
– Jane, Editor