“Story” used to mean a fiction, an invented narrative.
Now, “story” can mean anything, fact or fiction.
And that’s our challenge: to tell corporate “stories” that are true—and sound true.
What does it take to tell these true stories? Trust in your audience’s ability to tell truth from fiction. And your willingness to align stories with the company’s mission, vision, and values.
That’s it—that’s the corporate storytelling strategy. Join us for the 1-hour webinar on how to implement the strategy.