Turn clear thinking into
clear writing
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Event: Corporate Storytelling
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The Mini-webinar
“Story” used to mean a fiction, an invented narrative. Now, however, “story” can mean anything, fact or fiction.
And that’s our challenge: to tell corporate “stories” that are true—and sound true. But what does it take to tell these true stories? Trust in your audience’s ability to tell truth from fiction. And your willingness to align stories with the company’s mission, vision, and values.
Writing for NGOs
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The NGO and non-profit sectors are as competitive as any other. Practically every organization seeks greater visibility, an influx of funding, and more volunteers—or all of the above. “Writing for NGOs” analyzes those needs, and gives step-by-step approaches to tackling them in writing.
Also available: In-company, On-demand, On-line
Web Writing
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Write short. Keep it simple. These standard directions make Web-writing sound easy. But how do we write short and still capture meaning? Use writing techniques that best fit the Web? And persuade audiences to embrace our vision? “Writing for the Web” gives you hands-on instruction.
Also available: In-company, On-demand, On-line
Brand Journalism
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Writing for media is essential to every organization. Increase your access to media platforms—by refining your skills as a journalist and storyteller on behalf of your brand.
Also available: In-company, On-demand, On-line
Why learn with the Institute for Business Writing?
Relevant
You’ll work with the writing that you bring to the course, the pieces you’re working on now. You’ll leave with revised text—ready to send out or to publish.
Hands-on
We’ll work on your writing together, from concept to completion. We’ll cover new techniques—and develop a new mindset.
On-demand
We schedule courses on-demand. Get in touch to discuss how we can best support you. Then we’ll schedule the right workshop, on the right dates.
Better writing for business, government & NGOs
Great communication meets the demands of your sector, your field, your audiences. These are some of the organizations we’ve worked with.
Reach broader audiences—with smarter communication.
Let’s discuss the learning experience that will advance your skills. Together, we’ll plan the right training, at the right time.